United Kingdom participated in the third edition of the North Vision Song Contest which took part in Switzerland. The song was internally selected as Jessie J with her song "Wild".
Before North Vision
The BBC decided to continue with internal selection due to the success of the first two selections finishing in the top 10 of the contest.
At North Vision
The country performed in the first half of the second semi-final after Lithuania and before Armenia. The song qualified to the grand final with 85 points.
In the grand final however, Jessie was the third last to perform, before Liechtenstein and after the host nation Switzerland.
She finished the contest in the top 10, ending in 6th place with 125 points.
This was the third time out of all three entries so far that United Kingdom had finished in the top 10.
(Note: Entries scored out are when the United Kingdom did not compete since their debut)